INSIGHT OF THE WEEK
“For years, we’ve looked at promotional tools as giveaways. We don’t think about the value they have to extend the brand from one person to the next.”
-Jae M. Rang, Founder and Chief Inspiring Officer of JAE Associates Ltd.
E81: More Than a Giveaway – Using Promo Products to Up Your Game
Jae M. Rang, Founder and Chief Inspiring Officer of JAE Associates Ltd., shares how to use promotional products strategically to boost sales and deepen relationships with customers, prospects and employees. We also discuss how to overcome the obstacles that keep you stuck and how to be more influential in your personal and professional lives.
In this episode of Resilience Radio, we explore:
- How to use promo products to extend your brand.
- Questions to ask yourself to maximize your marketing efforts.
- How to keep your business going during an economic downturn.
- How writing a book can increase your revenue.
- How to become more influential.
Jae is a strategist, speaker and author. Her first book, Sensory Media: Discover the Way to Anchor Your Brand and Be Memorable, hit the Amazon best-seller list the day it launched. In 50 Simple Ways to Increase Brand Visibility, Jae shares how to leverage your efforts and introduces new and innovative strategies. She has won multiple image awards for creative campaigns and is the past chair of the Promotional Products Professionals of Canada.
Take a Listen!