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Meet Our Team

Each member of the Frame of Mind Coaching™ team started out as a client in our 1-on-1 coaching program. They achieved their goals as a result of their own coaching and fell in love with the coaching experience. They took a year to get trained and learn the Frame of Mind Coaching™ process in order to become certified FOMC Coaches, and they now work with clients to have the same kind of impact that professional coaching had on their own lives.

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I am writing this letter with the utmost gratitude. Working with my coach has been an amazing experience that I wish many people can have at least once in their life time. Before starting the program, I felt confused, lost and angry about my personal situation. My coach has shown me the importance o... read more

- Alex Arevalo

Meet the Team

Kim Ades, M.B.A.


Kim Ades is the President and Founder of Frame of Mind Coaching and JournalEngine Software. Author, speaker, entrepreneur, coach and mother of 5, Kim is recognized as one of North America's foremost experts on performance through thought mastery. Using her unique philosophy and quirky coaching style, Kim helps her clients shift their thinking in order to yield extraordinary results. Kim is also a featured speaker for many entrepreneur and executive level organizations.

Allan Friedman, B.A., B.Ed.

Director of Operations, FOM Inc. & JournalEngine™ Software

Allan heads up the Administrative division of FOM Inc. and is dedicated to the support of the FOM Coaching team. He is a Board-Certified teacher and Musical Director and Accompanist in his spare time, and has spent the last two years as a chaperone for the high school delegation of the Holocaust Education program, the March of the Living. He thoroughly enjoys his life as a dad to 5 phenomenal kids and is happily married to the most amazing woman on the planet.

Kate Hefford, B.Journ.

Communications Coordinator, FOM Inc.

Kate has been the Communications Coordinator for Frame of Mind Coaching since 2015. Aside from being a freelance writer and editor, Kate is also a stickler for proper grammar and a tidy home. With a love for writing and interior decorating, she also loves spending time with friends and family, going on adventures, shopping at IKEA, cooking, pilates and anything Harry Potter related. She lives in Ottawa, Ontario beside the Rideau Canal.

Hilary Bigel, B.A. Psych

Business Development Manager, FOM Inc.

Hilary is the Business Development Manager for Frame of Mind Coaching. She also owns a professional organizing business, Bigel Organizing, that specializes in decluttering residential and commercial spaces. Hilary lives in Toronto, Ontario with her two kids. She enjoys abstract painting, fitness, organizing, being creative, going to concerts, spending time with friends and napping. She has a B.A. in Psychology, and is self taught in many other things!

Meet Our FOMC Certified Coaches

Dave Gorham

Frame of Mind Coach


Dave has over 25 years of real estate experience, is the Owner of Realty Solutions LLC and the Broker-of-Record and Market Leader of Renters Warehouse, NJ LLC. As an investor, rehabber, landlord and sales agent, he has managed large sales teams at several Coldwell Banker offices in New Jersey. He is an excellent coach for any success-oriented individual. He has six tattoos (with 100 more in mind), he rides a motorcycle, drives a 1973 Karmann Ghia and spends his summers in Ocean City.

Becca Woodring Buttermore


Becca is an optometrist, a business owner and a mother of five in Mars, Pennsylvania. She also volunteers with Mission Vision and VOSH to provide eye care for those in need. As a coach, she works exclusively with highly motivated clients who feel stuck in any area of their lives. She likes spontaneous, unplanned travel, horseback riding and sewing - she even made her own prom gowns, her wedding dress and all seven of her bridesmaids’ dresses!

Frank Furbacher


Frank is a consultant with Strativity Group, a customer experience consulting firm based in Hackensack, NJ. Prior to this, Frank was the VP of Operations at Lawline, an online education company for lawyers. With his help, Lawline grew from a 3 person start-up to a 25 employee firm with $5 million in revenue. As a coach, he is able to connect with people and reinforce their inherent strengths. He enjoys playing ice hockey and training through CrossFit. He is also the VP of the Manhattanville College Alumni Board.

Amy Scupham



Amy is passionate about learning and helping others. She is also determined to use the Frame of Mind Coaching thought management principles to bring her golf handicap into the low teens! Amy lives in Kansas City with her beautiful daughter Cassie and keeps herself busy with her 20-year career in investment management, volunteering/sitting on the board of a charitable foundation, traveling, reading, learning about new cultures and searching for ways to stay intellectually challenged.

Chari Schwartz



Chari lives in downtown Toronto with a beautiful view of the CN tower. She worked as an education mentor for 30 years before becoming a birth doula and coach. She has three beautiful daughters, two son-in-law's, a grandson and a grand pup. She enjoys hiking, travelling, cruises, curling up with a great book and cooking chicken wings and ribs on the BBQ for her family. She and her family get together as often as possible, and her favorite moments are when they are all at the same place at the same time.

Our Core Values

Most companies sit around in a room and figure out what they want their core values to be, and then they come up with a series of strategies to try to make those values come to life. At Frame of Mind Coaching™, our list of 5 core values emerged from an exercise that examined not how we want to be, but how we naturally operate with our coaching clients individually, and as a coaching team. Here are the words we found to describe those values...

The Frame of Mind Coaching™ Core Values


GENEROSITY - Giving whatever we can to our clients exactly when they need it the most.

INTIMACY - Building an unprecedented level of trust with our clients.

LEADERSHIP - Leading by example and coaching leaders to have a profound impact on every community they touch.

PERSONAL DEVELOPMENT - Committing to our own personal and professional development as we simultaneously take a stand for the personal development of our clients.

INTEGRITY - Keeping our promises, conducting ourselves with honesty and transparency and *always* ensuring 100% client satisfaction.

I expected to experience some results just from talking with my coach, but nothing of this caliber. I never expected to have the transformation that I had just within myself as well as in my work. I never expected it to take and branch off the way it has. It has pretty much changed my life and affec... read more

- Tamra Simons

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