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Meet Our Team

Each member of the Frame of Mind Coaching™ team started out as a client in our 1-on-1 coaching program. They achieved their goals as a result of their own coaching and fell in love with the coaching experience. They took a year to get trained and learn the Frame of Mind Coaching™ process in order to become certified  under our brand, and they now work with clients to have the same kind of impact that professional coaching had on their own lives.

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I have realized the potential of my dreams and become an active pursuer of those dreams. My relationships have improved, my life has taken a dramatic upswing and I feel better. The key is not how other people see me, it’s how I see myself. I now think differently.

- Allan Friedman

Meet the Team

Kim Ades, MBA

President and Founder, FOM Inc.

Kim Ades is the President and Founder of Frame of Mind Coaching and JournalEngine Software. Author, speaker, entrepreneur, coach and mother of five, Kim is recognized as one of North America's foremost experts on performance through thought mastery. Using her unique philosophy and quirky coaching style, Kim helps her clients shift their thinking in order to yield extraordinary results. Kim is also a featured speaker for many entrepreneur and executive level organizations. She lives in Toronto, ON with her husband, Allan.

Allan Friedman

Director of Operations, FOM Inc.

Allan heads up the Administrative division of FOM Inc. and is dedicated to the support of the FOM Coaching™ team and clients, who know that he'll be there in a flash when needed. His desire to see everyone succeed and his passion shine through in everything he does. His attention to detail helps ensure that operations run smoothly. He is almost always near a computer, his iPad or his iPhone. Allan is a Board-Certified teacher, and a Musical Director and Accompanist in his spare time. A father of five, he lives in Toronto, ON with his wife, Kim.

Kate Hefford

Communications Coordinator, FOM Inc.

Kate has been the Communications Coordinator for Frame of Mind Coaching since December, 2014. With a background in journalism, she produces content for our website, newsletter and social media accounts and works closely with the team on all marketing efforts. She’s thorough, strives for perfection with everything she creates and is helpful and friendly to everyone she interacts with. Also a freelance writer and editor, she's a stickler for proper grammar. She works from home beside the Rideau Canal in Ottawa, ON.

Hilary Bigel

Business Development Manager, FOM Inc.

Hilary is the Business Development Manager for Frame of Mind Coaching. She also owns a professional organizing business, Bigel Organizing, that specializes in decluttering residential and commercial spaces. She’s the most organized and tidy person we know! She is also incredibly attentive, always follows up and loves to help our amazing clients get started on their journey of stratospheric transformation. Hilary gets things done, and we are incredibly fortunate to have her! She lives in Toronto, ON with her son and daughter.

Meet Our Certified Coaches

Dave Gorham

Frame of Mind Coach


Dave is the Owner of Realty Solutions LLC and the Broker-of-Record and Market Leader of Renters Warehouse, NJ LLC. As an investor, rehabber, landlord and sales agent, he has managed large sales teams at several Coldwell Banker offices. As one of FOM's first coaches, he has established a track record for stellar coaching performance among his business and entrepreneurial coaching clients. He has six tattoos, he rides a motorcycle and drives a 1973 Karmann Ghia. He lives in Williamstown, NJ with his wife and daughter.

Becca Buttermore


Becca is the Co-owner of an optometry practice and mother of five in Mars, PA. She also volunteers with Mission Vision and VOSH to provide eye care for those in need. As a coach, Becca works exclusively with highly motivated clients who feel stuck in any area of their lives. She enjoys helping them move past their barriers by seeing that their struggles are actually the stepping stones to greater success. Clients have described her as warm, caring, personable, accommodating, responsive, supportive and all-around amazing.

Frank Furbacher


Frank is a Consultant with Strativity Group, a customer experience consulting firm based in Hackensack, NJ. Prior to this, Frank was the VP of Operations at Lawline, an online education company for lawyers. With his help, Lawline grew from a start-up to a firm with $5 million in revenue. As a coach, he is known for his ability to connect with people and reinforce their inherent strengths. He helps success-oriented leaders achieve their personal goals by showing them how to get out of their own way. In his spare time, he enjoys CrossFit and playing hockey.

Amy Scupham



Known for her great sense of humor, Amy brings compassion, acceptance and authenticity to each coaching conversation. She loves watching people transform their lives and relationships by shifting their thoughts and focus through coaching. She is also determined to use the Frame of Mind Coaching™ thought management principles to bring her golf handicap into the low teens! She has worked in investment management for over 20 years and volunteers for and sits on the board of a charitable foundation. She lives in Kansas City, MO with her daughter.

Chari Schwartz



Chari specializes in coaching senior leaders, executives and entrepreneurs. She has extensive experience as an educational consultant, training and facilitating workshops for teachers and leaders in the educational sector for 30+ years. Chari is an enthusiastic and resourceful coach with a proven ability to guide others. She challenges her clients' beliefs in a warm and authentic way. She loves how coaching has given her the opportunity to work with so many great leaders all over the world, from Grand Cayman to Japan! She lives in Toronto, ON and has three daughters.

Wanda Slater


Wanda grew up in the Navy and has lived in a wide variety of places including Japan and Panama. A University of Texas at Austin graduate, she has done extensive work as a manager in both corporate and private offices and as a church vocalist and choir director. As a coach, Wanda specializes in working with senior leaders who are looking to make a greater impact in both their work environments and home lives. She now lives in Kyle, Texas with her husband of 32 years. She has three grown children whom she home-schooled for a period of time.

Taylor Jobe


Taylor is a Founder, Advisor and Coach with experience in both the corporate and startup worlds. As a coach, he works with entrepreneurs who are looking to grow their business and to reduce the stress and frustration that comes with running a startup. His life has taken him across Los Angeles, New York, Hong Kong, Tokyo and finally back to his native state of California where he lives with his wife and daughter.

Our Core Values

Most companies sit around in a room and figure out what they want their core values to be, and then they come up with a series of strategies to try to make those values come to life. At Frame of Mind Coaching™, our list of 5 core values emerged from an exercise that examined not how we want to be, but how we naturally operate with our coaching clients individually, and as a coaching team. Here are the words we found to describe those values...

The Frame of Mind Coaching™ Core Values


GENEROSITY - Giving whatever we can to our clients exactly when they need it the most.

INTIMACY - Building an unprecedented level of trust with our clients.

LEADERSHIP - Leading by example and coaching leaders to have a profound impact on every community they touch.

PERSONAL DEVELOPMENT - Committing to our own personal and professional development as we simultaneously take a stand for the personal development of our clients.

INTEGRITY - Keeping our promises, conducting ourselves with honesty and transparency and *always* ensuring 100% client satisfaction.

Coaching has been transformational for me. I started coaching with clear objectives and goals that I wanted to achieve. My coach helped me build a framework to make decisions. I also wanted to improve communication with the people I work with. At one point in the past, management came easy to me. Wo... read more

- Dave Foley

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