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Meet Our Team

Each member of the Frame of Mind Coaching Team started out as a client in our 1-on-1 coaching program. They achieved their goals as a result of their own coaching and fell in love with the coaching experience.  They took a year to get trained and learn the Frame of Mind Coaching process in order to become certified FOM Coaches and work with clients to have the same kind of impact that professional coaching had on their own lives.

Learn More

I’m very pleased to write a few words about my experience with Frame of Mind Coaching. I have been coaching business owners for 10 years now, and I’m always on the lookout for great coaches to coach me. FOM Coaching and their unique ideas around using a journal to coach with immediately caught my in... read more

- Clint Best

Meet the Team

Kim Ades, M.B.A.


Kim Ades is the President and Founder of Frame of Mind Coaching and JournalEngineTM. Author, speaker, entrepreneur and coach, Kim is recognized as one of North America's foremost experts on performance through thought mastery. Using her unique philosophy and quirky coaching style, Kim helps her clients shift their thinking in order to yield extraordinary results. She has five kids and a wonderful husband whom she loves dearly.

Meet Kim

Allan Friedman, B.A., B.Ed.

Director of Operations, FOM Inc. & JournalEngine™

Allan heads up the Administrative division of FOM Inc. and is dedicated to the support of the FOM Coaching team. He is a Board-Certified teacher and Musical Director and Accompanist in his spare time, and has spent the last two years as a chaperone for the high school delegation of the Holocaust Education program, the March of the Living. He thoroughly enjoys his life as a dad to 5 phenomenal kids and is happily married to the most amazing woman on the planet.

Meet Allan

Meet Our FOM-Certified Coaches

The best way to describe the FOM Coaching team is through the core values that our FOM professional coaches commit to living and breathing on a daily basis.

Dave Gorham

Frame of Mind Coach


Dave has six tattoos (with 100 more in mind), he rides a motorcycle, drives a 1973 Karmann Ghia and spends his summers on the beach in Ocean City.

Meet Dave

Becca Woodring Buttermore


Becca is an optometrist, a business owner and a mother of five in Mars, Pennsylvania. She also volunteers with Mission Vision and VOSH to provide eye care for those in need. As a coach, she works exclusively with highly motivated clients who feel stuck in any area of their lives. She likes spontaneous, unplanned travel, horseback riding and sewing - she even made her own prom gowns, her wedding dress and all seven of her bridesmaids’ dresses!

Meet Becca

Frank Furbacher


Frank cannot get enough of CrossFit! When he isn’t at the office or involved with one of his numerous extracurricular activities, you will find him at the gym, doing push-ups, pull-ups, sit-ups, dead-lifts and squats. Frank is an avid fan of all sports, including professional wrestling. Frank has also always been interested in entrepreneurship and development. Most recently, he has worked with well-known NYC DJ, Cipha Sounds, as a student of his Improv Classes in Manhattan.

Meet Frank

Amy Scupham



Amy is passionate about learning and helping others. She is also determined to use the Frame of Mind Coaching thought management principles to bring her golf handicap into the low teens! Amy lives in Kansas City with her beautiful daughter Cassie and keeps herself busy with her 20-year career in investment management, volunteering/sitting on the board of a charitable foundation, traveling, reading, learning about new cultures and searching for ways to stay intellectually challenged.

Meet Amy

Chari Schwartz



Chari lives in suburban Thornhill, Ontario. She worked as an education mentor for 30 years before becoming a birth doula and coach. She has three beautiful daughters, two son-in-law's, a grandson and a grand pup. She enjoys hiking, travelling, cruises, curling up with a great book and cooking chicken wings and ribs on the BBQ for her family. She and her family get together as often as possible, and her favorite moments are when they are all at the same place at the same time.

Meet Chari

Matthew Walley


Matthew grew up in Pittsburgh, PA and has gone on to live in New York City, Hilton Head Island, Berlin and Zimbali, South Africa, with extended stays in Italy, Spain and Israel. He now lives just outside of Atlanta in Suwanee, Georgia with his wife, Maryann. Matthew is an avid golfer who loves music of all kinds. Having worked in leadership for over eight years, he loves spending time collaborating and having great, thought-provoking conversations with friends and clients.

Meet Matthew

Our Core Values

Most companies sit around in a room and figure out what they want their core values to be, and then they come up with a series of strategies to try to make those values come to life. At Frame of Mind Coaching, our list of 5 core values emerged from an exercise that examined not how we want to be, but how we naturally operate with our coaching clients individually, and as a coaching team. Here are the words we found to describe those values...

Frame of Mind’s Coaching Values

PERSONAL DEVELOPMENT- As FOM Coaches, we are committed to our own personal and professional development as we simultaneously take a stand for the personal development of our clients.

IMPACT THROUGH BOLD LEADERSHIP- Coaching leaders to have a profound impact on every community they touch AND  playing a prominent role in the coaching industry by actively leading by example.

INTIMACY- Building an unprecedented level of trust with our clients.

INNOVATION- Developing and delivering the most leading edge and powerful approaches to business success, life transformation and executive coaching.

GENEROSITY- Giving whatever we can to our clients exactly when they need it the most.

Before coaching, my life was hectic and stressful. It felt as though I was constantly putting out a fire, and rushing to the next issue. Everything was collapsing around me, and my main focus was pushing it all back so that I had some space. Through coaching, once I was able to address the issues th... read more

- J.P.

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