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Frame of Mind Coaching in The Wall Street Journal

by Frame of Mind June 21, 2013

Such exciting news! Frame of Mind Coaching just got published in The Wall Street Journal 🙂 Check out the published press released below, and click here to see it directly on The Wall Street Journal site.


TORONTO, June 20, 2013 /PRNewswire-iReach/ — Frame of Mind Coaching is announcing their new coaching certification program which trains coaches to communicate with clients 70 times in 70 days using online journals.

In addition to weekly phone calls, Frame of Mind Coaches ask clients to journal daily, and use these entries to identify beliefs and perspectives that interfere with their success and their happiness.

Founder and President Kim Ades insists that client journals are essential to the coaching process. “I think that there are very few coaches who can manage without a journal,” she said. “Most coaches are ill-equipped to coach because they don’t have enough client data to work with. It’s like they have a blindfold on.”

Daily client journaling quickly establishes trust between a coach and their client, and simultaneously uncovers a wealth of data relating to mindset and emotions that would otherwise have been overlooked. Journaling also has a plethora of immediate and long-term physical and mental health benefits, including stress reduction and improved immune system functioning.

Frame of Mind Certification teaches coaches how to interpret and respond to client journals in a way that brings about radical change at an accelerated rate. It is a nine-month multi-step program that also includes practical sales training, 1-on-1 personal coaching, coach training from a Frame of Mind Coach, a practicum and an oral exam.

Coaches cannot be certified through FOM Coaching without undergoing their own personal coaching. “As a coaching school, we’re committed to the development of our coaches as much as we are committed to their ability to develop others,” Ades said.

About Frame of Mind Coaching

Frame of Mind Coaching is the leading coaching company in journal-based coaching. FOM Coaches operate on the belief that the only thing standing between a person and their success are their unproductive thoughts.

Using the online FOM Coaching journaling software, JournalEngineTM, Ades and her team of coaches have worked with hundreds of clients around the world. Frame of Mind Coaching also licenses their proprietary software and methodology to approximately 100 coaches and trainers.

Ades designed the Frame of Mind Coaching program in 2006 to provide her clients with a powerful infrastructure where they could develop the skill of deliberate thought.

Media Contact: Davida Ander, Frame of Mind Coaching, 416-747-6900 ext 223,

News distributed by PR Newswire iReach:

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